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Microsoft's new brain
來源：2006年4月號《財富》雜志作者：David KirkpatrickBrutal competition. A stock going nowhere. Microsoft is in crisis, so Bill Gates has unleashed his new hire, soft...
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Inside Marc Benioff's brain
By Stephanie N. MehtaIn his new book the Salesforce.com CEO explains the methods behind his particular brand of madness.I got played by Marc Benioff.S...
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Microsoft’s $2 billion online problem
By Adam LashinskyEven with Yahoo deal Microsoft will continue to struggle — and lose money — online.The anti-climatic deal of the year is now out. Lon...
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The empty secret of the iPad's brain
Ars Technica suggests that the much-hyped A4 chip may not be all it's cracked up to beby Philip Elmer-DeWittMost companies that go to the trouble and ...
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Why are New Year's resolutions so hard to keep?
Forget lack of willpower. New brain research shows that most people's goals are too easy. If you want to up your odds of success, set the bar higher.2...
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Putting lipstick on Microsoft’s pigs
By Philip Elmer-DeWittAt the end of a long report on the Apple Stores — and the corner he believes they have turned — Needham analyst Charles Wolf tur...
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Microsoft's 8 other mobile partners
The deal it announced with Nokia is hardly its first. Here's how the others turned out.Nokia's Elop and Microsoft's Ballmer. Photo: NokiaEarly Friday ...
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The end of Microsoft. A door opens to a new cloud.
I have been waiting for something spectacular to happen any day. And it’s not the explosion of another volcano in Iceland, but it will be a global eve...
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What's in a new logo?
It can invigorate a company's image or squander its brand equity. To see which gambles paid off, Fortune turned to a few experts to judge some of the ...
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Surprise! Microsoft's Xbox 360 Kinect impresses
When Microsoft announced plans for a motion-based controller 13 months ago, many gamers -- myself, included -- rolled their collective eyes. Sure, it ...
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